Camel’s 100th anniversary


Client: JTI
Event: Camel’s 100th anniversary
Invitees: 450 tobacconists
RAUW role: Total production, In collaboration with Backbone International; from creative plan to implementation, from invitations to aftersales. An full afternoon programme with a variety of entertainment, activations and an elaborate F&B. Totally honouring the look and feel of Camel.
Location: DeFabrique in Maarssen, Utrecht.